Zain Masri went from globe-trotting intern to marketing lead

Welcome to the latest installment of our blog series “My Path
to Google.” These are real stories from Googlers, interns, and
alumni highlighting how they got to Google, what their roles are
like and even some tips on how to prepare for interviews.

In today’s post, meet Zain Kamal Masri from our Dubai office
and learn about some of the many paths to joining the Google
marketing team. You’ll also find out why she once carried a
Street View trekker through the ancient city of Petra.

What first sparked your interest in working at
Google?

When I was a university student, I participated in the Google Ad Grants Online
Marketing Challenge
, where students get real-world experience
creating online marketing campaigns for nonprofits. I created my
first-ever Google Ads campaign and experienced how the web can help
any nonprofit, business or individual reach a global audience.�

I wanted to learn more about Google products, which led me to
take part in Google
AdCamp
. I competed in a team-based advertising challenge: we
went through a market and consumer analysis, developed a creative
strategy and presented a final proposal to sales product
experts. 

This motivated me to apply for an internship with Google’s
marketing team while I completed my master’s degree. One of my
internship highlights was helping capture the ancient city of
Petra, Jordan for Street View—you can catch a glimpse of me
carrying the Street View trekker (a device with a built-in
360-degree camera, hard drive and batteries to capture Street View
imagery) in the launch
film
which was narrated by Queen Rania!

Zain in Petra 2

Zain with the Street View trekker in Petra, Jordan

Tell us about becoming a full-time Googler.

After completing my internship, a full-time role became
available and I applied right away. While I was super nervous, I
was (and continue to be) passionate about working at Google. I
tried my best to reframe my nervousness as excitement and hoped
that my passion and dedication would shine through. When I received
the job offer email, I had to read it several times to fully
register what I was reading. I felt so proud and immediately called
my parents to share the good news. They were over the moon!

What do you wish you’d known when you started the
process? 

Google has a wealth of programs for students and fresh graduates
to gain experience and knowledge. I wish I knew more about the
Associate Product Marketing Manager (APMM) program back when I was
a student. As an APMM, you become part of a diverse community of
the next generation of marketers and can access unique
opportunities like rotations, bootcamps and mentorship.

What resources did you use to prepare for your
interview or role?

Reading through the Google Arabia blog was
extremely helpful as it gave me a deeper perspective on Google’s
role in the Arab world and the top priorities and products in the
region. It also helped to browse through the global Keyword blog
and social channels.  

What’s your role at Google now?

I am currently the Head of Brand and Reputation at Google in the
Middle East and North Africa. My role focuses on programs like
Maharat
min Google
, which is a digital skills education program that
helps youth, especially women, gain the skills they need to succeed
in an increasingly digital economy. As part of the program, we
created a
series of short films
that follow the journeys of six Arab
women who have become entrepreneurs, women’s rights advocates and
groundbreaking YouTube creators. We’ve trained more than 800,000
individuals, of which 50 percent are women, and 54 percent have
found a job or grown in their business or career as a result of the
program.

What inspires you to log in every day?

As part of my role, I manage Google Doodles for the Arab world.
My main focus has been increasing female representation. Some of my
personal favorite Doodles include Doria
Shafik
(one of the leading activists who helped women in Egypt
win the right to vote) and Zaha
Hadid
(first woman to win the Pritzker Architecture
Prize). 

IMG_1655-ANIMATION.gif

Zain and her fellow Googlers at the Dubai office

Source: FS – Social Media Blogs 2
Zain Masri went from globe-trotting intern to marketing
lead