You Ask, I Answer: What’s the Right Marketing Budget?

Julie asks, “What’s the right marketing budget?” I hear
this question a lot during this time of year, when marketers are
facing new strategies, new plans, and of course, new budgets. The
answer to this question is more complex than it sounds, and
requires a fair amount of research at your firm. Asking this
straight […]

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You Ask, I Answer: What’s the Right Marketing Budget?

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You Ask, I Answer: What’s the Right Marketing Budget?