Fiona asks, “What are CAC and CLV / LTV and why are they
important?” CAC is customer acquisition cost. CLTV, LTV, and CLV
are customer lifetime value. These two numbers are the
underpinnings of all marketing analytics. Watch this video to learn
more about them, how to calculate them, how to use them, and how
Source: FS – Social Media Blogs 2
You Ask, I Answer: What are CAC and CLV?