Track Traffic from Pinterest with Later

Ready to get to grips with your Pinterest strategy? You’ve
come to the right place! Today, we’re launching Pinterest Click

Whether you’re building your business online or trying to get
more eyes on your website or blog, Pinterest is a great tool for
boosting sales and traffic.

Now, with click tracking, you can shorten your URLs, track every
click, and discover your best-performing content – all within

If you’re on a Growth or
Advanced plan
, Pinterest Click Tracking is available in your
account right now.

So what are you waiting for? Start fueling your Pinterest
strategy with advanced analytics today!

Graphic of Pinterest Click Tracking with a snapshot of analytics, lifestyle images like a black dog in front of a bright red background, and a mock website URL

How to Use Click Tracking to Grow Your Business on Pinterest

Pinterest can be a real game-changer for your business or brand.
The Pinterest demographic has a higher purchasing power than most
other social channels, with
83% of weekly Pinners
making a purchase based on content they
saw on the platform.

Now, with Pinterest Click Tracking, you can plan your strategy
based on accurate data.

Check your Detailed Pin Performance in Later to see what type of
content is driving the most traffic to your site — and working to
increase your brand’s visibility!

If you’ve got an online store, you can use Pinterest Click
Tracking to scope out market interest in new products you’re
launching. Discover which products are generating the most clicks
and driving potential new customers over to your website.

Pinterest Click Tracking is the best way to gain a broader view
of what content is performing well (and what isn’t!) for your
business or brand — so you can adjust your strategy and drive
real results!

How to Schedule a Pin with Click Tracking Step #1: Choose your

In the Later web app, select content from your Media Library,
and drag and drop the media to the calendar to get scheduling.

TIP: You can also schedule to multiple social
platforms all at once within the Later app.GIF of person using Later tools to drag and drop Pinterest image of dog into their content calendar

Step #2: Select your Pinterest board and add a title and
description for your Pin.

TIP: Optimize your Pinterest SEO by adding
relevant keywords to your board, Pin title and Pin description. For
more tips on making the most of your Pins, check out our guide to selling on
.GIF of person using Later's scheduling tools to add a title and description to their Pin

Step #3: Make sure your media is the optimal size for Pinterest.

With Later’s Image and Text Editor, you can quickly resize
your media for Pinterest and add text to create promotional or
inspirational Pins.GIF of person using Later's editing tools to ensure their image of a black dog in a pinstripe shirt is the correct size for Pinterest

Step #4: Add a website link, click ‘Enable Click Tracking’ and
hit ‘Save.’

You’re all set! Your pin will publish to your board
automatically at the time you’ve scheduled.

GIF of person using Later's scheduling tools to add their website URL to their Pin, and enable Pinterest Click Tracking

Step #5: Once your Pin has been published, head over to the
Analytics tab.

Scroll down to view your Detailed Pin Performance analytics with
click data. Tap “Details” to monitor saves and clicks on your
Pins over time.

GIF of Later's Analytics tab for monitoring clicks and saves on user's Pins

Ready to kickstart your Pinterest strategy?
Pinterest Click Tracking is now available on Later Growth
and Advanced plans. Upgrade to
get started

What our Customers are Saying

We offered some of our customers early access to Pinterest Click
Tracking. Here’s how it’s supporting their Pinterest

“This year I’ve started using Pinterest more for my small
business. Now that I can track my Pins, I have a better idea of how
they’re actually performing.” — Melissa Galbraith, @McreativeJ

“It’s easy to use and since I’m linking all my Pins to
items that are for sale, I’m certain this will grow my online
sales.” — Maria Jones, @dallasvintage

Looking to drive more traffic from Pinterest? Pinterest
Click Tracking is now available on Later Growth and Advanced plans.
Upgrade to get


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Track Traffic from Pinterest with Later