Editor’s note: As part of the Google News
Initiative, we work with news publishing partners across the
world on efforts to help the industry thrive in the digital age.
The following post comes from one of our partners Vincent Peyregne,
Trust, democracy and civic engagement often take root within
communities and neighborhoods. Local news plays a critical role in
this process, and high quality and financially sustainable local
journalism is indispensable for local communities to thrive.
Yet, unlike global news brands, local and regional newspapers
don’t have—and can’t realistically grow—audiences beyond
the geographies in which they operate, which makes it challenging
to keep up with the changing nature of digital journalism.
WAN-IFRA and the Google News Initiative are joining forces to
launch Table Stakes Europe, a program to help local and regional
newspapers find new ways to build local audiences, prosper in a
digital world and perform their crucial role in society.
Started in 2015 in the U.S., our vision with Table Stakes is to
show how local changes make a global impact
Table Stakes Europe will build upon the proven
Table Stakes approach, plus coaching methodologies that have
helped dozens of local news organizations in the U.S. improve
their audience and digital capabilities and results. The Program is
designed to help small and medium local and regional newspapers in
Europe transform their business, increase consumer-based revenue,
and build digital capabilities.
The program will begin in October 2019, and run for 10 to 12
months. We expect at least 10 small and medium local and regional
news enterprises to participate from a variety of countries and
backgrounds. Small and medium local and regional newspaper
organizations can apply to the program
by September 1st.
WAN-IFRA and the Google News Initiative are excited about
bringing this opportunity to local news organizations in Europe and
are looking forward to sharing the lessons and best practices with
the industry at large throughout and at the end of the program.
Source: FS – Social Media Blogs 2
Table Stakes Europe, a program to help local journalism thrive