Kim Skildum-Reid on sponsorship in a pandemic

In this episode of Sports Geek Sean Callanan interviews Power Sponsorship’s Kim
Skildum-Reid
.

On this podcast you’ll learn about:

  • Kim shares here insights on her career in sponsorship
  • What sports rightholders need to do right now
  • How COVID-19 will disrupt sponsorship
  • Why sponsorship activations are so important
  • Importance of metrics and tracking for rightsholders and
    sponsors alike
Kim Skildum-Reid
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Kim Skildum-Reid on sponsorship in a pandemic