Integration Nation: 5 Tips for Integrating Social Media and Email Marketing

Email marketing is dead and social media marketing is taking
over. Right?

Well, not exactly. While social media marketing is the future,
email marketing still drives lots of successes.

Email has a more powerful ROI than you might think. Jeff Bullas
explains that for every
$1 you spend
on your email marketing campaign, you earn
$38.

What about social media marketing? Even though major social
media platforms such as Facebook attract a huge following, you
shouldn’t focus all your marketing dollars on social media.

But should you only concern yourself with email marketing? No
— instead, you can combine your social media and email marketing
efforts.

Here are 5 tips to know.

1. Invite Your Social Media Followers to Your Email Community

Notice how the headline says “email community” and not
something standard such as “email newsletter”?

If your followers see “newsletter,” the first thought that
pops in their mind is “spam.” But if you say “community,”
this gives them the idea of a club.

You’ll not only receive email marketing results but will
further entice your social media followers.

2. Get Emails From Your Social Media Followers

Every social media user needs an email address to sign up.

Did you know you can get their email addresses by searching your
social media followers? And social media platforms make this easy.
They offer a way to upload your social media followers to your
inbox.

This not only expands your email marketing list but can help you
create a personable campaign to each of your subscribers.

3. Enable Social Sharing on Your Emails

Jeff Bullas also tells us that less than 20% of customers share
email marketing messages on their social media accounts.

But that doesn’t mean you shouldn’t try. Enabling your email
newsletters for social sharing will help increase your audience,
opening up the opportunity to gain more email subscribers.

What kind of email content will attract social shares? Make sure
it’s informational.

Interesting facts and even opinion content on a specific niche
will help engage your email subscribers.

4. Create a Facebook Group and Promote Your Email Newsletter

Are you trying to find a way to increase your brand’s
transparency while still improving your social media marketing? A
Facebook group will help you communicate with customers better
while you can promote your brand.

A Facebook group is also a great way to promote your email
newsletter.

Entice your followers further with a message such as, “are you
not receiving notifications about our deals on this group? Sign up
for our newsletter and our deals will be sent directly to
you!”

5. Integrate Your Platforms

What if you use separate social media and email marketing
platforms?

You can sync them for best results. You can achieve this with a
system such as PieSync.

Combine Your Social Media and Email Marketing Efforts Today

Social media and email marketing are integral marketing
strategies. To streamline both processes, sync them for best
results.

Are you looking for other ways to simplify your social media
marketing?

Read this guide to create a
simple social media strategy
.

The post
Integration Nation: 5 Tips for Integrating Social Media and Email
Marketing
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Source: FS – Social Media Blogs 2
Integration Nation: 5 Tips for Integrating Social Media and Email Marketing