Instagram Launches Personal Fundraisers For Small Businesses

As a result of the COVID-19 pandemic, many smaller businesses
are struggling to stay afloat. In response, Instagram has launched
a personal fundraising feature on its platform to help business
owners raise money for selected causes. Instagram will review all
of the fundraising campaigns prior to money being collected to
ensure that they meet the eligibility criteria (you must be at
least 18 years old to create a fundraiser, etc.)�

Instagram released a statement explaining the launch,
“Starting today, we’re rolling out a new way to raise money for
a personal cause, like yourself, your small business, a friend, or
a cause that’s important to you. We’ll begin with a small test
to create a Personal Fundraiser in the US, UK, and Ireland on
Android, followed by iOS. If you live in a country where you can
donate to a fundraiser through our donation sticker, you are also
eligible to donate to a Personal Fundraiser on Android starting
today.â€

Instagram has made it a priority to support people and
businesses affected by COVID-19 through its platform. In April,
Instagram added the features gift card, food order, and fundraiser
tools for stories and profiles. With the wave of digital activism
and social responsibility happening at the moment, this methodology
has been quite effective—since January, over $100 million has
been raised for COVID-19 fundraisers across Instagram and Facebook.
And as the pandemic seems to show no signs of stopping, the need
for fundraising will only continue to grow in these next few
months. We are interested in seeing how different social media
platforms use their platforms to help business owners most impacted
financially by the COVID-19 pandemic.

Do you have any questions about this social media update, or are
interested in working with us? Shoot us a line at info@socialflyny.com and we look
forward to kickstarting a conversation.

 

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Source: FS – Social Media Blogs 1
Instagram Launches Personal Fundraisers For Small
Businesses