Word of mouth and newspaper reviews used to be the way people
could research whether a company or business is high quality or
not. Luckily in the digital age of social media and online reviews
finding out about a business like a restaurant is a quick online
search away. The one aspect of online reviews to factor in is that
there are going to be fake reviews. Reviews that are very specific
about the service are important to note whether they are negative
or positive. Review websites try to eliminate fake reviews but
those writing the fake reviews are coming up with new ways to game
the system. The following are tips to help use social media and
online reviews to research companies and businesses in the 4
A digital marketing company or agency that does not have social
media accounts or any reviews are not experts in the field.
Building a following is important in this niche and online reviews
being absent can be replaced at times with impressive testimonials.
Big name companies endorsing the skills of the company is something
to note as leading people astray could lead to lessening of
reputation for the person giving the recommendation. Social media
accounts with a few thousand followers is the minimum to start
working with a company as this should be a rule of thumb.
Legal representation like that of a car
accident attorney in Jackson Mississippi or lawyer for criminal
defense lawyer in Tampa will be of incredible importance to
research. An attorney that always settles or has a massively bad
trial record can ruin the lives of their clients. Clients that have
had bad experiences will flock online to let others know about what
they experienced. Good attorneys will have examples of settlements
or plea bargains on their website or trial results available on
demand. A social media presence can show that a law firm is detail
oriented as not every firm participates in social media
Ecommerce websites should always be researched before entering
your credit card information into them. There are far too many
illegitimate ecommerce websites that look exactly like legitimate
websites. The only difference is that your information is being
stolen or you are getting products that are knockoffs or second
hand being passed off as new. Consumers do not stand for this type
of nonsense so they will make it known online about these scams and
low quality online stores.
Restaurant Establishment (Not Part Of A National or Regional Chain)
Yelp is a great resource for people trying to find out about the
best restaurants in town. The reviews that are provided can do
everything from tell you which server to ask for to helping assist
you with what to order. Not all establishments advertise their
deals effectively so checking reviews can be important. For your
favorite establishments you should follow their social media
accounts as they might have special events going on. Number of
reviews being high makes the chances of them being true far higher.
A restaurant with 20 reviews might just be reviewed by employees,
family, and friends of the owners.
Social media and online reviews allow people to become as
informed as possible before spending their money with a business.
Your money should be spent with the peace of mind you are getting
the best service or product possible!
How To Use Social Media And Online Reviews To Research A
Company appeared first on Social Media Explorer.
Source: FS – Social Media Blogs 2
How To Use Social Media And Online Reviews To Research A Company