Emphasizing The Uniqueness Of Your Brand On Social Media

Increasing one’s brand awareness is one of the most
common reasons why businesses use social media, and for a good
reason – it is hard to imagine a better way to get noticed in our
Facebook- and Twitter-obsessed age. However, many companies have
only the most basic understanding of what they have to do to
achieve this goal – so in this article, we will cover the most
important aspects of demonstrating how unique your brand is.

  1. Put some effort into your logo

Many small business owners are too preoccupied with other
aspects of their enterprise to pay much attention to their logos.
Quite often, they either draw something generic themselves (today
there are plenty of tools that give you this opportunity) or hire a
self-proclaimed expert to design something related to their
industry, with equally uninspired results. By doing so, they forgo
the use of one of the most powerful branding tools. If you manage
to create a memorable logo and reflect your brand’s philosophy,
you will ensure that people will recognize your company wherever
they encounter it. While those who see it for the first time will
immediately get what you are about

2. Be consistent

It is probably the most important point here. Whatever channels
you use, you have to be consistent and recognizable across all of
them. Even if the social media service you use has shop
functionality, the majority of people interacting with your profile
will not make a purchase right away. Most of them will (hopefully)
take notice of your brand and move on. Your purpose is to make them
remember you whenever they reencounter your brand, be it on- or
offline. This means using the same logo, color palette and other
brand aspects everywhere: on the website of your company, in your
profiles on other social media resources, in your blog, in the
design of your brick-and-mortar store if you have one. You should
go as far as to design custom boxes using your color palette
with your immediately visible logo. This way, people will be
reminded of you even when they encounter passers-by taking your
store’s products.�

3. Develop your unique brand voice

Your brand should be unique and recognizable not just visually,
but linguistically as well. When your customers, current and
potential, interact with your business, they should always see
texts written in the same style, with the same approach, as if they
are written by the same person. Whether you react to people’s
comments on social media or post an update on your profile,
your brand should be recognizable.

This voice is determined by the product or service you sell as
well as the demographics of your primary customer base, so it helps
to imagine your brand as a person and try to think
about what kind of language this person would use.

4. Tell a story

Human brains are hard-wired to like
stories
, and you can use it to your benefit. Do not just tell
your audience how fantastic your product or service is – tell a
compelling story instead. Not only will it attract their attention
(for the majority of branded content they encounter on social media
and the Internet, in general, is different), but also create an
association between your brand and the story in their conscience.
Stories are much easier to remember than raw, unstructured
information – so make use of it!

5. Do Not Be Afraid to Be Weird

When all is said and done, the truth is that most content by
most brands in any given industry is very similar. It is only
natural that banks and other financial institutions tend to use
blue colors in their design, as blue is commonly associated with
stability and safety. It is only expected that hardware stores use
logos with some combination of hammers, cogs or sawblades, because
what else are they supposed to use? Your purpose here is to go
against the grain and be wildly different from the majority of
businesses in your line of work. It may be a completely unexpected
logo built around some industry-related pun, an unusual color
palette or just plain weird and immediately recognizable
style
. The reason why it works is simple – we tend to pay
attention to everything that falls out of the pattern, everything
that does not seem to follow the same rules as everything else.

6. Connect with Influencers

Another way to emphasize your brand’s uniqueness is to build a
strong association between it and social media influencers related
to your industry. Suppose your audience sees you not just as yet
another brand but a brand working together with X, where X is a
person with a reputation of integrity and experience in the given
industry. In that case, you have much greater chances to stand out
from the crowd.

Of course, there is much more to building up your brand on
social media – but these tips will help you build a solid
foundation for future work.

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Emphasizing The Uniqueness Of Your Brand On Social
Media