If your business doesn’t adapt to the changes within its own
industry, it’s destined to fail.
This is something we continue to see time and time again with
offline businesses, that never fully make the move to online. For
both B2B and
B2C businesses, it’s important to make sure you aren’t just
changing with industry trends and technology, but also making sure
these advancements are working for you as well.
One clear observation that businesses of all types should be
focusing their efforts on, is the automation of everyday tasks.
When this is done correctly, it’s almost like a ‘nirvana’
feeling for your business. However, there is actually a term for
when digital tools are being used as intended and to their fullest
extent – which is called ‘digital
With more businesses relying on automation and marketing tools
to run their day to day operations, isn’t it time you did the
Before we get started…
If you want to reach digital nirvana with your business, you
need to first know what it is and how to get there. In short,
it’s the ability to look at your business and know that
everything is running at max optimization and potential. This can
be through marketing, lead generation, email marketing, and/or a
A perfect example of this would be if we were to look at our
mobile devices. As bloggers, entrepreneurs and fans of
technology, we pretty much use our mobile devices for
everything. However, if you were to hand that same mobile device to
your grandparents, they would likely just use it to make phone
calls – and also probably be quite confused in the process.
From the grandparents perspective, this is the complete option
of digital adoption. As a business owner or brand, you want to be
using all of your technology and automation for everything it’s
been created for.
While this is a very simplistic and minor example, the
difference between having complete digital adoption for an
enterprise level business could be the difference between several
hundreds of millions of dollars.
Examples of how brands are utilizing digital adoption today
Every business wants to have the highest profit margins,
productivity levels, and lowest costs, but it takes a lot of work
to get there. Even if you are using the best automation
and time-saving tools out there, they might not be getting used
to their fullest potential or seamlessly across all platforms.
As reported by
Business.com, every business has the potential to improve in
all of these areas, as long as they have the following focus points
- Digital adoption training is flexible and personalized.
- Digital adoption is a clear competitive advantage.
- Digital adoption supports a wider audience base.
- Digital adoption supports accelerated growth.
With all of these now in mind, we can take a look at some of the
many businesses who are winning on a daily basis, thanks to the
time, money, and focus they have put into the digital adoption
Amazon is always evolving
Amazon has completely changed the way shopping takes place in
the world today. Not only have they knocked out thousands of retail
businesses along the way, but they’ve also continued to master
their business and learn from the failing competition as well.
What seems like a B2C business to the average person, is
actually fully catering to the needs of B2B as well. This is both
through their shopping portal at Amazon.com, and through their
other wide range of services like Amazon AWS and more. Daily
features and data management of Amazon include free shipping, Prime
subscriptions, shared payment methods, discounts, tax payments on
purchasing and much more.
With hundreds of millions of products being ordered, paid for,
and shipped, Amazon must absolutely have digital adoption running
through their business at all times. In fact, their business is now
more automated and computer/robot driven than ever before.
Without digital adoption in place for a business the size of
Amazon, their day-to-day operations and growth would simply not be
McDonald’s makes winning online/offline formula
When you look at a company like Amazon, it’s no surprise that
they are using technology and automation to make a big difference.
You might not think the same when seeing a localized retail-focused
business like McDonald’s, but they most certainly do.
McDonald’s has been one of the most successful businesses in
the world over the past century, but if they were to relax and only
focus on their ‘offline’ business, they would likely fail like
SEARS and Toys ‘R’ Us, who never fully took advantage of what
the internet and personalized data had to offer.
A perfect example of this can be seen in consumer behavior.
McDonald’s is well-known for its golden arches, drive-throughs,
and getting your food pretty fast. Their menu is also small, which
makes the decision process easy and fast. To speed this process up
even faster, McDonald’s started to implement kiosks into their
locations back in 2015.
This ultimately leads to an increase in orders, lowering
employee costs and usage, and also provides the company with
valuable customer behavior analytics as well.
As noted by
Datum Strategy, all of this proved quite useful when
McDonald’s ran a Super Bowl commercial in 2015, while also using
social media to offer giveaways to their audience of customers.
Being able to manage and measure the audience behavior, actions,
and orders at stores while all of this was taking place was
The effort drew over 1.2 million retweets and was just another
proven example of digital adoption at it’s finest.
Under Armour fights for prime position
If you are going to jump into a competitive industry and fight
for your place alongside the ranks of companies like Nike, Reebok,
and Champion – you better be good at whatever it is you have to
offer! Of course, it also doesn’t hurt to have Steph Curry as
your brand ambassador.
It seems like just a few years ago, not many people were aware
of Under Armour and what they had to offer. What’s another
‘fitness’ type of company to offer that hasn’t been done and
recycled a million times over? “Connected Fitness” is the
Jump forward to today, and Under Armour is now the
world’s largest digital health and fitness company.
How did that happen? Digital adoption of course.
While other brands were selling shirts, shorts, and shoes, Under
Armour was working on a platform that allowed them to track,
analyze, and share personal health data with their customers right
through their mobile devices.
This isn’t just about user stats and offering something new,
it also helped Under Armour to discover new industry trends before
the competition, and even before they knew what they were looking
at! A perfect example of this is how the company is based in
Baltimore, yet they were able to recognize a walking trend that
started in Australia – all the way across the world.
Through the use of innovative technology and seamlessly
integrating digital adoption into their business, Under Armour has
been able to beat out the competition and launch localized
marketing campaigns based on their customer stats and
Look to the leaders of today, for the answers of tomorrow
It’s easy to look at some of the biggest brand names and
businesses in the world today for innovation. After all, they seem
to have an endless amount of money and resources to advance
technology and get work done.
However, these same business trends can be adopted by bloggers,
entrepreneurs, and brands of all sizes. You might not be working
with customer data at the scale of Under Armour, or have the
massive volume of orders that Amazon deals with on an hourly basis,
but you are still likely working with both of these components.
Take a moment to pick from any of your favorite entrepreneurs or
technology gurus and see how they have transformed the world we
live in today. Jeff Bezos changed the way we shop with Amazon.
Steve Jobs brought innovation to the world with Apple. And Elon
Musk is changing global and outer-space travel and transportation
for all of us.
The common theme among all of these entrepreneurs is that
they’ve continually pushed the envelope and inspired others to do
Don’t just look at these brands and leaders as mentors and
organizations that have changed the world and got rich in the
look to them as inspirational examples and for ideas on how you
can implement similar methods into your own brand, business, and
Guest author: Zac Johnson is a
world-renowned blogger and entrepreneur with nearly 20 years of
experience in the online marketing space and has helped his readers
generate millions of dollars online. He shares his story and
guidance at ZacJohnson.com
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101: How To Reach Digital Marketing Nirvana With Your Business
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Digital Adoption 101: How To Reach Digital Marketing Nirvana With Your Business