Building an Engaged Slack Community: Best Practices

The past few months have been unprecedented in many ways, and we
have yet to see the lasting impact COVID-19 will have on the
country’s economy and general approach to life and well-being.
The pandemic has affected daily life in countless ways, pushing us
to congregate virtually and support each other through video and
online chats. In light of these changing circumstances, the
advertising world has pivoted quickly and is continuously helping
brands connect with their consumers virtually through unique shared
experiences and communication channels. One platform that promises
instant connection and valuable networking is Slack, a business
communication platform that helps companies optimize their workflow
by offering fast and intuitive messaging. We recently launched a
Slack platform for the Entreprenista community, and wanted to share
our key learnings and best practices for building and maintaining
an engaged audience.

Think about how you want to translate your brand values
into your new Slack platform. If your audience counts on you for
original food recipe content, imagine different ways to provide a
similar experience through this channel. This can include having
separate channels for ingredient stories, quick and easy recipes,
themed multi-course meals (such as “Date Night,” or “Taco
Tuesday”), and a channel for your audience to share their own

Experiment with a smaller focus group at first, and
determine which channels or features will interest your audience
most. Ask your test group for feedback on what is and isn’t
working and stay open to any suggestions concerning how to enhance
the overall Slack experience. They will be the ones using it after
all, so you want to make sure they find value in the platform and
treat it as a content destination.

Plan how you want to promote your Slack channels, and
draft language that describes exactly what your audience is signing
up for when they join your community. When launching the
Entreprenista Slack channels, we chose to send personalized emails
with signup links to each member of our community, including all
episode guests and female founder features. This gave us the
opportunity to answer individual questions and provide additional
information when needed. It’s also a great way to remind your
community you are thinking of them, and are excited to connect
further on a new platform!

Establish moderators ahead of time who will keep the
content exchanged on the channel aligned with the brand’s mission
and values, provide assistance with any technical issues, and kick
start new conversations on group threads. Slack communities are an
easy and intimate way to connect with like-minded individuals and
feel virtually surrounded during challenging times such as the
present.  Given how quickly content can be shared and spread on
Slack channels, it is important to designate moderators in advance
who have a thorough understanding of your brand’s mission and
values, and  who will keep the ship steering in the right

Have fun! Slack is an intuitive and powerful tool to stay
connected with your community during times when it’s not possible
to congregate in person. Stay nimble with your strategy and carve
out time to step back and determine which channels are working best
for your community. If your audience feels like their wishes and
needs are being heard and addressed, they will feel valued and, in
turn, become more engaged with the platform. 

As we continue to build out and grow our Entreprenista Slack
channels, we look forward to sharing key insights and takeaways on
how to nurture your community and build engagement. Do you have an
experience using Slack you wish to share? Reach out to and let’s
start a conversation!



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Building an Engaged Slack Community: Best Practices
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Building an Engaged Slack Community: Best Practices