B2B Marketing News: Mobile Apps Thrive, Carousels Most Engaging Format on Instagram, Facebook’s Horizon VR, & Data Security’s Customer Loyalty Connection

2020 September 4 Socialinsider Chart

2020 September 4 Socialinsider ChartCOVID-19 drives more business to B2B
marketplaces
Global marketplace growth is being led by the
B2B segment, with sales expected to hit $3.6 trillion by 2024 —
up from $680 billion in 2018 — according to recently-released
report data of interest to digital marketers, which also showed
that 89 percent of purchasing managers are spending at least the
same or significantly more because of pandemic circumstances.

Digital Commerce 360
How Committed Are Big Advertisers
to Content Marketing?
Over the past two years major
advertisers have doubled their commitment to content marketing,
with 52 percent of senior-level marketers saying their firm is
strongly committed to content marketing — up from 26 percent two
years ago, according to recently-released survey data from the
Association of National Advertisers (ANA) and The Content Council.

MarketingProfs
The Pandemic Pushes A Rebound in Mobile
App Opens
Technology, Internet and productivity app opens
saw a 55 percent year-over-year increase from March through June,
with business app opens up 26 percent and finance and insurance
industry app opens seeing a 22 percent rise, according to
newly-released report data highlighting strong positive shifts from
app opens during March. MarketingCharts
Facebook Announces Beta Launch of ‘Horizon’ VR Social
Experience
Facebook has launched a test version of its
Horizon virtual reality (VR) social media experience, offering
features for collaboration along with social interaction elements
— available via waiting list — the firm recently announced.

Social Media Today
Influencer Followers Will Continue
Spending More Time on Social Media After Restrictions Lift

Among U.S. and U.K. consumers who follow social media influencers,
72 percent said they have spent more time using social platforms
during the pandemic, and 64 percent also said that they are likely
to continue the same level of usage during post-pandemic times,
according to recently-released GlobalWebIndex survey data..

eMarketer
LinkedIn lets Page owners view, sort, learn
more about their followers
LinkedIn (client) has launched
an array of new features for its business pages, including more
detailed page follower information, page-related event listings,
and new employee content sharing and curation options, the
Microsoft-owned professional social media platform recently
announced.
Search Engine Land
2020 September 4 Statistics ImageTwitter Tests Replacing ‘Retweets and comments’ with
New ‘Quotes’ Count
Twitter has begun testing the use of a
combined “quotes” metric comprised of the platform’s longstanding
retweet and comment counts, in an effort to visually simplify its
user experience elements, the firm has announced.
Social Media Today
Google Ads to limit Search Terms
reporting, citing privacy
Google has started notifying its
Google Ads users that certain infrequently-searched terms will no
longer be available in the Google Ads search terms report — a
move the search giant says is aimed at protecting user data and
maintain privacy standards, Google recently announced. The move has
led certain advertisers to question whether the Google Ads change
will remove the ability to discover helpful search terms.
Search Engine Land
Want to create loyal customers? Get
on the bleeding edge of data security
Brand loyalty is
tied to strong data privacy, with 31 percent of U.S. consumers
seeing it as the most important factor, while 40 percent said that
trustworthiness is tops when it comes to brand loyalty, according
to recently-released survey data also showing that 42 percent
refuse to share sensitive personal data for any reason.
TechRepublic
Instagram Carousels Are the Most Engaging
Post Type [STUDY]
10-slide carousel posts have seen the
highest engagement rates on Instagram, according to newly-released
survey data from Socialinsider of interest to digital marketers.
The study of some 22 million Instagram posts also shows that the
use of carousels has risen faster than video content, while
traditional image publication has fallen. Search
Engine Journal
ON THE LIGHTER SIDE: 2020 September 4 Marketoonist Comic
A lighthearted look at “the rise of the customer service bots”
by Marketoonist Tom Fishburne — Marketoonist
The hashtag turns 13 —
Chris Messina
TOPRANK MARKETING & CLIENTS IN THE
NEWS:

  • Lee Odden / TopRank Marketing — New Report
    Says B2B Influencer Marketing Still Has Massive Room For Growth —

    Forbes
  • Lee Odden — Keynote Lineup for Pubcon Pro
    Virtual 2020 —
    Pubcon
  • TopRank Marketing — Nicht nur für B2C: Wie
    B2B-Unternehmen von Influencer Marketing profitieren [In German]

    Futurebiz
  • Lee Odden — Monday’s Marketing Minute: The
    Relaunch —
    Mack Collier
  • Lee Odden — What’s Trending: Who Tells
    Your (Brand’s) Story? —
    LinkedIn
    (client)
  • TopRank Marketing — The Essential Qualities
    B2B Brands Look for in Influencers —
    MarketingProfs
  • TopRank Marketing — MGM Resorts cuts 18,000
    jobs, NBA teams to offer arenas as voting locations, and 78% of B2B
    marketers say prospects rely on influencers’ opinions —

    PR Daily
  • TopRank Marketing — Influencer marketing
    daje pozytywne skutki w marketingu B2B [In Polish] —
    SOCIALPRESS

Have you located your own top marketing stories from the past week
of news? Please let us know in the comments below. Thanks for
taking the time to join us for the weekly B2B marketing industry
news, and we hope you’ll return again next Friday and tune in for
another look at the most relevant B2B and digital marketing
industry news. In the meantime, you can follow us at @toprank on Twitter for even more
timely daily news.

The post B2B
Marketing News: Mobile Apps Thrive, Carousels Most Engaging Format
on Instagram, Facebook’s Horizon VR, & Data Security’s
Customer Loyalty Connection
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B2B Marketing News: Mobile Apps Thrive, Carousels Most
Engaging Format on Instagram, Facebook’s Horizon VR, & Data
Security’s Customer Loyalty Connection