An Influencer’s Guide to Working with Brands

Working with brands as an influencer isn’t always easy —
especially in light of the impact of
COVID-19
on influencer marketing.

However, with the right tools and templates, you can safeguard
your income and set yourself up for success.

In this complete guide, we’ll be covering everything you need
to know to successfully work with brands, as well as our top tips
for landing your perfect paid partnership:

Table of Contents�

  1. How to Create the
    Perfect Media Kit
  2. How to Pitch for Paid
    Collaborations
  3. What to Ask Before
    Working with a Brand
  4. How to Negotiate
    with a Brand
  5. What Should be
    Included in Your Influencer Agreement Contract
  6. How to Avoid Influencer
    Scams
  7. How to Disclose a Paid
    Partnership on Instagram

How to Work With Brands Part #1: How to Create the Perfect Media
Kit 

As an influencer or content creator, your media kit is an
important resource that requires time and effort.

Your media kit is the main way brands can learn about your
experience, areas of expertise, and previous campaign results —
it’s like your business card, resume, and portfolio of work all
in one document.

Later Influencer Media Kit Template Audience Blog

And the stronger your media kit is, the greater chance you have
of landing brand partnerships and negotiating a higher rate for
your work.

But what should you include in your media kit?

There is such a thing as too much information, so think of your
media kit as a highlight reel that tells your story in an
instant.

Typically this includes:

  • Bio
  • Social stats
  • Audience demographics
  • Platform overview
  • Examples of previous work + key campaign results (such as
    engagement insights, clicks, and sales)

And when it comes to creating your media kit, it’s worth
making sure it looks aesthetically on-brand and professional.

Later Influencer Media Kit Template Stats

Not only will this make your information easier to digest, but
it also gives brands an idea of your visual identity.

From colors and fonts to the imagery you choose, your media kit
is a visual representation of your brand — and it can make or
break potential partnerships.

If you’re not sure where to start, you can download our free
influencer
media kit template
for Adobe Photoshop below.

Just fill out the form to download the template:

 

How to Work With Brands Part #2: How to Pitch for Paid
Collaborations  

Once you’ve perfected your influencer media kit, you’re
ready to start pitching to brands
and businesses.

It’s generally a good idea to contact brands who are already
working with influencers, as they are more likely to have an
allocated budget and a streamlined process in place for managing
campaigns.

However, if you’re passionate about a smaller independent
brand, this can also be a good place to start.

Sending a simple email or direct message can often be one of the
most effective ways to get on a brand’s radar.

First impressions count, so it’s worth introducing yourself in
a professional and polished way, even if you’re sending a DM on
Instagram.

Ask about upcoming collaboration opportunities, summarize your
experience and audience demographics, and provide your media kit
for further information.

It can also be worthwhile to provide 2 or 3 content and caption
ideas for them to consider. This is a great way to help them
visualize the partnership and will demonstrate that you understand
how to position their products with your audience.


View this post on Instagram


#ad Doing what I love to do best, which is storytelling. Today’s
script has come alive as I show you how to make a simple
@ChivasRegal cocktail from the comfort of your home using a few
ingredients. You’ll need the following; ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀ Ice cubes 🧊 1 x shot of Chivas Regal 🥃 1 x orange 🊠1/2 x lime 🋠2 x raspberries ðŸ“📠⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀
#BlendedIsBetter #Chivas #ChivasMoments #mossonyihome

A post shared by
Onyi Moss
(@mossonyi) on Jul 11, 2020 at 9:53am PDT

Alternatively, you can sign up to a third-party influencer
agency to find out about relevant paid campaign opportunities. Such
agencies will often manage outreach, or facilitate an introduction
on your behalf.

Unsure on where to start with your brand pitch? We asked
our PR and Influencer Marketing Manager, Chrissy Abram, to
share her top
tips to help you land your dream collaboration
!

How to Work With Brands Part #3: What to Ask Before Working with
a Brand 

As an influencer, it’s not just whether you’re the right fit
for a brand.

Knowing your own values, and whether a brand aligns with them,
is equally as important.

For example, if you advocate for sustainability or diversity,
you may want to consider a brand’s environmental or inclusion
policies before you agree to work together.

Similarly, you may want to think about how natural the
partnership feels. If it’s a brand or product you would never
normally consider, it probably won’t read as an authentic
endorsement to your community.


View this post on Instagram


We loved this shoot so much and wanted to create great authentic
content for @crabtreeandevelyn as we are happy to partner with
them. Self-care is about reminding us that everything is going to
be ok and taking time to be gentle with ourselves, we all need to
slow down during these uncertain times. It’s especially important
when we have been beating ourselves up. One of our favourite
self-care rituals is having a long, cleansing facial and shower to
release the stress.⣠⣠The @crabtreeandevelyn Luminous
Cleansing balms are becoming our favourite way to give our skin a
thorough and luxurious cleanse, as it removes the toughest makeup,
even waterproof mascara and eyeliner without feeling too hydrated
or stripped. It’s made of Rosehip Fruit Oil, Cotton Seed Oil,
Ruby Wax and Eucalyptus Oil which restores and repairs dry and
damaged skin. We take a little scoop of cleansing balm and spend a
minute, or so mindfully massaging it into our face every day and
which gives our skin a glowing look.⣠⣠Evelyn Rose Lucious
Shower Milk and Ground Exfoliating Powder are BEST FRIENDS. The
shower milk is creamy and lightweight, so nourishing without the
heavy feel of lotion, and it’s made of Rosehip Seed Oil, Murumuru
Butter and Mallow Flower Extract. We have very dry skin, so we love
mixing the Exfoliating Powder with the shower milk and use it three
times a week, it removes our dead skin, leaving our skin smooth and
hydrating. It’s made of Coffee Bean Seed Powder, Raspberry Seeds
and Milk Thistle. And it smells heavenly and luxurious.⣠⣠You
can make your bathroom into your very own spa! Have you tried
@crabtreeandevelyn and what’s your favourite self-care rituals? AD
#borncuriousgrownwild #crabtreeandevelyn

A post shared by
Deaf Twins • Hermon & Heroda ©
(@being__her) on Jul 24,
2020 at 9:16am PDT

On a practical note, it’s also worth considering how a
brand’s payment policies align with your expectations too — and
whether it feels like a fair deal. For example, some brands may
initiate a partnership on a gifting basis.

This is where you need to evaluate if it’s the right offer for
you. Ask yourself how much the brand relationship is worth,
consider any non-financial benefits, and if the long-term potential
could be worth a short-term loss.

If it doesn’t feel like a good deal, the chances are that it
isn’t the partnership for you.

Ultimately, you have the freedom to decide who you work with.
And if a brand doesn’t feel like a good fit for your ethics or
policies, it is okay to thank them for the offer and politely
decline the partnership.

TIP: When declining an offer, it’s always a good idea
to remain professional in your written response — you never know
when you may cross paths with someone again. It also creates a
record of your response — which can be helpful for future
reference.

How to Work With Brands Part #4: How to Negotiate with a
Brand 

As with most business agreements, negotiation is an important
part of securing a brand partnership.

For example, if a brand offers you a partnership agreement at a
much lower rate than you were expecting, you may want to negotiate
a higher price for your work.


View this post on Instagram


No diggity, no doubt. Time to get ready to make Monday moves
💸.

A post shared by
CREATE & CULTIVATE
(@createcultivate) on Apr 26, 2020 at
4:24pm PDT

Sometimes a brand will have some flexibility in their budget,
and sometimes they won’t.

Regardless, approach all negotiations professionally. Provide an
itemized breakdown for your set rate, including equipment, your
time, and any specific requirements, as well as any relevant
justifications — such as previous campaign statistics like clicks
or sales.

You should also know what your influencer
payment rate
is, and how much you are willing to trade for any
reputational association before you head to the negotiating
table.

Similarly, it’s good to have a clear idea of when you are
comfortable accepting gifting in lieu of payment, and whether you
are willing to accept a lower payment for an initial trial
campaign.

There’s no right or wrong answer, but setting standards for
yourself in this way will help you to remain consistent and
steadfast in your negotiations.

TIP: If you’re unsure of how much to charge, check out
our blog post: This is How
Much Instagram Influencers Really Cost.

Did you know you can batch, prep, and preview your
Instagram feed in advance with Later? Sign up now for free!

 

How to Work With Brands Part #5: What Should Be Included in Your
Influencer Agreement Contract

Influencer agreement contracts can vary in terms of length,
terms, and conditions.

Unfortunately, there is no “official†template for an
influencer agreement — but there are a few things you should
always look out for.

It is your responsibility to protect your best interests, and
checking the fine print early on is always advisable.

Here are 6 sections you should expect to see in your
agreement:

Influencer Agreement Contract Item #1: Specific
Activities

This section should outline the requirements for your paid
partnership content, including the date of posting. Ensure all
specific content and caption requests are noted to avoid
miscommunication and unnecessary re-shoots.

Influencer Agreement Contract Item #2: Exclusivity

An exclusivity clause in your agreement should include whether
you can enter into a partnership with another brand (often listed
competitors) during the campaign period.

Influencer Agreement Contract Item #3: Usage Rights + Content
Ownership 

Usage rights cover how and where your content can be used under
the partnership agreement, as well as for how long.

This may include their website, e-newsletter, paid social ads,
billboards, marketing, and advertisements, so always take note of
this section and adjust your payment fee to reflect the itemized
usage rights.


View this post on Instagram


“If ur wondering why the zoom camera is disabled†🙃 golden girl @gabzilla_123456 in Papaya Bright 💛

A post shared by
GOLDE
(@golde) on Aug 19, 2020 at 4:03pm PDT

Influencer Agreement Contract Item #4: Pre-approval

This section should include the required approval process for
your paid partnership content, as well as when and how your content
needs to be submitted for review.

Influencer Agreement Contract Item #5: Payment Terms

Payment terms should cover how much your payment will be, when
it will be paid, and any conditions when the business or brand can
revoke payment. It’s worth giving this last part some extra
attention.

Influencer Agreement Contract Item #6: Endorsement
Disclosures

This section should include guidance on how you should disclose
your paid partnership. However, you should always follow local
disclosure guidelines — even if there are no endorsement
disclosure terms specified in your contract.

If any of these key sections are missing, you can always request
that they be added to your influencer agreement contract.

It may feel like you’re being demanding, but having all the
terms and conditions of your partnership disclosed in writing is
one of the best ways to protect your brand and prevent costly
misunderstandings.

 Ready to level-up your social media strategy? Plan and
preview your posts in advance with Later for free!

 

How to Work With Brands Part #6: How to Avoid Influencer
Scams

Unfortunately, influencers and content creators are often
targeted in email scams and phishing attempts.

However, there are some quick and easy ways to check if an
opportunity is legitimate, so you can safeguard your account and
avoid hacking attempts.

Tip #1: Check the Sender’s Email Account 

If an email is claiming to be from a brand but isn’t using a
branded email, this is a red flag.

Tip #2: Check for Telltale Signs 

If an email isn’t addressed to you personally, contains
spelling and grammar errors, or requires you to “pay for
postage†for a free item, it could be a mass-send
scam. 

Tip #3: Think Before You Click

Safeguard yourself from phishing attempts by checking link
destinations before you click them, and avoid suspicious-looking
URLs.

Tip #4: Never Share Security Details 

No brand should ever need your Instagram password, and sharing
this over email can compromise your account.

And above all, always trust your instincts. If something
feels too good to be true, it probably is. If something seems
suspicious, spend 5 minutes researching the company before you
reply or click a link.

Source: FS – Social Media Blogs 1
An Influencer’s Guide to Working with Brands