At times, existing and thriving in the world of social media can
feel like a great big hamster wheel.
Thankfully, I’ve compiled a massive trunk load of
social media automation tools that will make your life
Here shortly, we will sift through these tools and expand on
their hamster wheel-shattering capabilities.
But, first, let’s cover the dos and don’ts of social media
While tools are great and all… if you’re not using them
thoughtfully, you will only find yourself tarnishing your brand’s
name whilst building an audience of bots, crickets and perhaps some
weird disastrous hybrid of the two… like a robot cricket.
Bonus: Get the step-by-step social media
strategy guide with pro tips on how to grow your social media
The dos and don’ts of social media marketing automation
As both a marketer, writer and millennial, I’m no stranger to
the wild wild west that is the world of social media.
And, more than this, I’m an advocate.
If you know what you’re doing, there are endless opportunities
for brands to grow their reach, connect with their customers, and
share content that will make their follower’s mouths water.
And, better yet, companies like the lovely bunch of hamster
wheel hating social media trailblazers here at Hootsuite are
building platforms that are making all of this far easier for
However, there are right ways and wrong ways to do social media
marketing automation. Here are the dos and the don’ts…
DON’T: Be a shady internet marketer who uses automated DMs
You know what it feels like.
You follow, connect or friend someone on a social platform and
almost instantaneously you receive a cheesy (and dare I say greasy)
automated DM that leaves you feeling like a bag of money waiting to
be ripped to shreds.
Hootsuite does not have a
DM automation tool.
Because the company is working to create a digital world where
people and brands can easily share valuable ideas and content…
not a world where scam artists can more easily litter people’s
inboxes with annoying, scammy DM’s advertising their course that
teaches people how to build a course.
Do: Engage deeply and personally with your followers by having
Many brands approach social media marketing with the set it and
forget it mentality. This is the wrong approach.
media management platforms like Hootsuite certainly make
building, sharing, and connecting with your audience much easier…
it alone can’t replace the more human element that is necessary
to grow a loyal following.
When your followers respond to a tweet or a post or a share,
respond back, thoughtfully.
For larger brands with bigger budgets, it’s worth investing in
a creative writer or copywriter that can come up with funny,
clever, and memorable responses to those that engage with their
- 92% of consumers believe suggestions from friends or family
more so than advertising.
- 74% of consumers say that word of mouth is a big influencer in
their buying decisions
- 10% increase in word of mouth, both digitally and physically,
can result in up to a 1.5% increase in sales
One easy way to generate word of mouth is through the single
one-off conversations brands are having with their customers via
Bonus: Get the step-by-step social media
strategy guide with pro tips on how to grow your social media
If it’s funny clever, thoughtful, touching, etc… people will
share with their people and those people will share with their
Too often us marketers think about creating viral content we can
share with our customers and followers, when really we should be
thinking of the micro conversations and interactions we are having
with our followers and customers on a daily basis, digitally.
Don’t: Ever, under any circumstances, buy followers.
This should go without saying. Unfortunately, it just
Countless brands and social media
influencers are falling into the trap of valuing quantity of
followers over quality of followers.
It is much, much better to have a smaller more engaged following
that adores your brand than a massive following that couldn’t
care less about you and what you have to say.
To use a metaphor, what would you rather have? One hundred
friends that love you and would love to show up to your birthday
party. Or, 1,000 acquaintances that couldn’t even tell you what
month you were born in?
It doesn’t matter how many followers you have, if they
aren’t going to show up to the party… it doesn’t matter.
Brands seem to forget this though and make the fatal error of
buying followers. Both myself and Hootsuite
consider this to be a nasty black hat tactic that can ultimately
lead to a brand’s demise… at least digitally.
The bottom line…
You would never buy friends. So, don’t buy followers.
Earn them the right way.
Do: Get smart about when you post and what you post
Rather than buying followers, come up with solid, wholesome ways
to earn quality followers the right way.
This, in my opinion, can best be done by posting quality content
and posting that quality content at the right time.
And of course you have to read the articles you’re sharing to
your feed… Curating
content is a huge value-add to your audience and you can’t
expect them to stick around nor let alone read and consume what
you’re sharing if it is of poor quality.
Additionally, get smart about the “when” behind your
Hootsuite’s auto-scheduler uses a fancy-schmancy algorithm
that finds the times that offer the most engagement for your
content and then fires them off at those times.
Yes. I know. That’s a pretty nifty tool. Which, speaking of
tools, let’s now discuss some of the best social media automation
tools in existence…
9 social media automation tools that you should have started using
There is an entire repertoire of social media automation tools
in existence that make your job as a marketer far easier.
They will help you say goodbye to the hamster wheel, put out
better content, monitor what the digital world is saying about you
and better connect with your audience.
Down below you will find some of our favorites.
1. Stay in the loop with Hootsuite’s social listening
Hootsuite allows you to set up social
media streams that monitor conversations and keywords.
In other words, it allows you to keep your ears to the ground
and listen closely at what the world is saying tweeting, posting,
writing and sharing about you in the digital world.
You will be able to immediately respond to both happy and
unhappy customers and manage what folks are saying about your brand
on a minute by minute basis.
2. Spend less time posting and more time creating with
Hootsuite’s scheduling feature
Does this sound familiar?
You’re trying desperately to keep up in the race, rapidly
toggling in and out of social media platforms, and at the end of
the day are left feeling mentally exhausted from a day-long game of
Let’s face it. Creating, editing, uploading, captioning and
hitting “publish” on a post is exciting when you do it every
once in a while… less so when you do it multiple times a day.
scheduling feature lets you organize, manage and schedule your
content weeks in advance, freeing up time to allow you to focus on
the fun parts of building a brand… creating remarkable
3. Do so much more, with less… with IFTTT
Technology has come a long way.
Today, in two-minutes, you can buy a mattress that arrives at
your house (in a box) in less than 48 hours, you can order a car to
come pick you up by simply pressing a button, and you can control
the temperature in your home from your smartphone…
However, this technology doesn’t always play nice
IFTTT is a free, easy way to
get your apps, devices, and software working in accordance with one
another. It’s a plug-in that will add a little extra “oomph”
to Hootsuite’s already tremendous integrations capabilities.
4. Too many questions to answer? Chatfuel might be your tool
While it’s always a plus to have real, living-breathing
human-beings to field your customer’s questions and concerns…
as your customer base grows it’s not always an option.
the largest bot-building platform in existence and the one we
recommend time and time again to brands
looking to build a bot for marketing or customer support.
5. Hootsuite analytics adds some science to the art
Creating killer social media accounts for you or your brand is
equal parts art and science. The art is in the content… it needs
to be beautiful, authentic and ultimately remarkable enough to
share. The science,
on the other hand, is in the analytics…
analytics removes the “guessing game” that comes along with
social media. It lets you easily measure the performance of your
social media posts and then create and export custom reports that
will help your team decide what’s working and what’s not.
6. See what content sticks with BuzzSumo
There is a saying. I’m sure you’ve probably heard it.
Throw stuff* at the wall and see what sticks. At times, that’s
what coming up with likeable/ shareable content for your social
media accounts can feel like.
BuzzSumo helps you do away
with the throwing and jump straight to what has “stuck” for
your competitors or topics you’re looking to generate content
around. It lets you analyze what content has performed really well
in the past, giving you a nice jumping off point when it comes time
to create content of your own.
If you’re constantly finding yourself on the hunt for good,
high-quality content that will make your follower’s mouths water
but can only seem to find empty generic, regurgitated b.s… we
highly recommend BuzzSumo.
7. Get organized with Hootsuite’s content library
Bigger brands shelling out a ton of content all eventually run
into the same problem… keeping it organized.
Does this conversation sound familiar?
Hey, Sarah? Do you remember that video we created did well a
couple of years back? The one about the benefits of plant-based
Jim… we’ve published a ton of content on plant-based protein
over the past couple years. I am going to need you to be more
Hootsuite lets you create, manage and organize your content
library making it easy for your team to find pre-approved
images, templates, and videos. That means you save time sharing
valuable content that you know performs well and is on-brand.
8. Get more out of your advertising budget with Hootsuite’s
automatic ad optimization tool
If you’ve ever dabbled in paid advertising you know how
annoying it gets toggling in and out of different platforms.
allows you to manage all of your advertising under one roof. That
means less time setting up, monitoring and tweaking each ad and
more time coming up with ways to generate more income.
And the platform’s automatic optimization tool will
automatically double down on the ads that are working and pause the
ones that aren’t (even while you’re sleeping).
9. Automatically boost your top performing content with Hootsuite
Hootsuite Ads has another tool that will automatically put
budget behind your top-performing organic content on Facebook to
get it seen by more people.
That means more views, clicks, conversions, or sales with a lot
Building a brand in the world of social media doesn’t have to
be total chaos. It can be controlled.
Save time on social media by using Hootsuite. From a
single dashboard you can plan and schedule content, respond to
comments and @mentions, run ads, and measure performance. Try it
for free today.
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Media Automation Tools That Will Make Your Job Easier appeared
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Source: FS – Social Media Blogs 1
9 Social Media Automation Tools That Will Make Your Job Easier