8 Ways to Make Money as a Content Creator

It’s time to demystify how content creators make money

As traditional influencers evolve into multi-skilled and
multi-platform content creators, we’re sharing some of the best
ways to diversify your business offerings, even in the midst of
challenging times.

From teaching a course to offering exclusive content, we’re
sharing 8 ways how content creators can make money in 2020.

8 Ways to Make Money as a Content Creator

Content creators are known to wear many hats — from
photography and videography, to online courses and webinars, even
graphic design and merchandise — they have many tools in their

But knowing how to monetize your skillset on social media can
feel daunting, especially if you’re expanding beyond a
traditional influencer offering.

Take a little stress off by developing a few new sources of
income. You’ve already done the hard work of creating your brand,
so here are some fresh ideas to help you amplify your efforts!

Making Money as a Content Creator Tip #1: Teach a Course

Online learning is where it’s at. And platforms like Skillshare and Udemy have truly democratized the way
people learn (and teach!).

Becoming a teacher on an online learning platform can help
increase your profile as a thought leader, which will help you to
build life-long, engaged followers across your channels.

And, not to mention, top-earning teachers on platforms like
Skillshare can make $100K USD per year!

From photography to fashion design to email marketing; there’s
a lane for you to teach
a virtual class
with respect to your creative content

Most virtual classes are broken into short “lessons” that
are easy to digest and understand. Becoming a teacher on an online
learning platform also helps you to increase your profile as a
thought leader, which will help you to build life-long, engaged
followers across your channels.

Want to get a feel for the content out there right now and how
you could produce your own virtual class? Skillshare is currently
offering a
2-month free trial

While there, check out the former head of content marketing at
Later Taylor Loren’s class on
finding success on Instagram

Making Money as a Content Creator Tip #2: Offer Exclusive

If you have an established community online, you can build on it
even further by offering your community exclusive content behind a

If this sounds like something you’d be interested in, consider
using a paid membership platform like Patreon.

Patreon is a membership
platform for artists and creatives to make money — you can host
exclusive content for your most enthusiastic fans

Over 150,000 creatives take advantage of using the Patreon
platform to diversify their monthly income.

You may be surprised at how many of your community members would
be willing to spend $5-10 per month to receive exclusive content
from you.

The exclusive content you offer varies depending on your brand
and what your audience wants from you. You can be creative with
this — release bonus podcast episodes, BTS videos, additional
articles, vlogs, and so much more.

Put out some feelers and ask your community what they’d like
to see from you and if they’d be willing to pay monthly for
additional (and exclusive!) content.

Podcast 10 is live and a new
before/after set is up on patreon. Check it out for exclusive ad
free content and insights into how I create my photography

— Evan Ranft (@EvanRanft)
August 10, 2020

If you’re a photographer, this could be a great place to offer
custom photo presets.� If you’re a graphic designer, why not
offer exclusive phone backgrounds or Instagram
Stories templates
for your followers to download?

The possibilities are endless when it comes to creating
exclusive content.

View this post on Instagram

when it comes to accounting, biz taxes, registering as an LLC, and
retirement funds are you: A) i do not see anything 😴 B) know it needs to happen but overwhelmed C) good 2 go .
if you’re A or B send me a DM for the link to my $45 “business
basics†class i’m teaching. . i’m covering all the headache
in a simple way (FINALLY!!) you’ll leave with clarity and feel
empowered with a step by step roadmap for: ♥ REGISTERING AS AN LLC 🹠FINDING AN ACCOUNTANT ♥ LEGAL DOCS U NEED 🦢 $ FOR TAXES 💌 RETIREMENT FUNDS . DM ME FOR THE LINK with your email
address! 😤😤😤 doors close to enroll on FRIDAY or until it sells out. .
if you can’t join on Saturday but still want to take the class,
there is a replay available until Tuesday! you will learn just as
much if you watch the replay or live. . 🎨🎧💒✂ this is also open to creative small business owners, not
just photographers!

A post shared by
seattle photographer🦢book me!
(@jessicawhitaker) on Aug 19, 2020 at 1:55pm

Making Money as a Content Creator Tip #3: Branded

While some influencer marketing budgets may have been cut
because of COVID-19, studies by
have shown that influencers are still able to secure great
partnerships in 2020.

In fact, engagement on sponsored content is on the rise, due to
Instagram usage skyrocketing since the beginning of the

Read more about how COVID-19 has affected brand sponsorships
and influencer marketing in
blog post

Brand sponsorships can include anything from in-feed posts on
Instagram to Reels or Instagram Stories.

View this post on Instagram

I follow a more heart-centered business model – from working on
my own terms and at my own pace – to hiring my own teams on major
campaigns in order to share the opportunity with fellow creatives.
Not to mention the peers who have been crucial to my development as
a business woman. That’s why I’m excited to talk to you about
@bumblebizz and our #MakeTheFirstMove campaign. . The app is
traditionally known for their women first/woman centered dating
features, the bff mode for those looking to make new friends in old
places, and now – #BumbleBizz – for entrepreneurs in search of
professional communities. . If you’ve been struggling to find
like-hearted people to create with, look no further. Contribute to
the ecosystem we’re cultivating by clicking the @bumble link in
my bio and making a Bizz profile today. I’ll see you there.
#BumblePartner #Ad . Hair @serratostyle 📷 @nicokartel

A post shared by
(@heyfranhey) on Nov 24, 2019 at 7:11am PST

Instagram users are more likely to trust the opinion of their
favorite content creator over a brand’s corporate messaging, so
these #ad moments aren’t going anywhere anytime soon!

Making Money as a Content Creator Tip #4: Social Media Ads

In order to make some money, you might have to spend some. And
media advertising
is a great place to start.

You can use Facebook ads to promote content on Instagram and
Facebook alike. Facebook’s Business Manager offers numerous
different types of ads, depending on your objective.

With Facebook Ads
, you can target people who have never heard of you or
your brand. You can also target people who frequent your website
but don’t make purchases. There are countless ways to create ads
for Facebook and Instagram!

Here’s How to Make Money as a Content Creator

Give our guide to
Facebook Ads Manager
a read if you’re interested in learning

ICYMI: Instagram rolled out the launch of  IGTV ads. This
could mean more monetization features are in the works at Instagram
and Facebook.

Another advertising option is Google AdWords for sidebar and
banner ads and AdSense for YouTube

AdSense allows YouTube creators to capture a portion of revenue
from programmatic ads (think 30-second pre-roll ads, sponsored
banners, etc.).

Making Money as a Content Creator Tip #5: Consulting

Being a content creator doesn’t always mean you need to create
new content to make money.

If you want to offer your expertise but don’t want to create a
full-fledged Skillshare class, you can offer up consultation

Your followers will definitely appreciate the opportunity to
learn from you in a 1-on-1 capacity. Why not offer simple portfolio
reviews via email or take it a step further and do 1-on-1 Zoom
consulting video calls?

Just think: the 1-on-1 video call could turn into a lucrative,
long-term consulting gig with new business owners or brands who are
wanting to develop content strategies.

View this post on Instagram

â£â£ ⣠🎧 What you just listened to is a MICRO SNIPPET of the
latest episode I released last week in my podcast “Turn Your
Followers Into Clients” taken from my latest podcast episode
calledThe Biggest Mistakes When “Starting” Your Coaching Business
(It’s Not What You Think.)â£â£ â£â£â£ In this episode, I
explore some key mistakes and misconceptions that I see a lot of
new coaches do that may be contributing to why they’re not growing
fast enough or why they’re feeling a little bit stuck in their
businesses. â£â£ â£â£ In the podcast, I talk about:â£â£
â£â£â£ 👉 the common “chicken or the egg†scenarios that keep
new coaches in a perpetual cycle of NEVER getting startedâ£â£
â£â£â£ 👉 passive income vs. active income and which one you should
start generating FIRSTâ£â£ â£â£â£ 👉 how to CREATE sustainable offers that help you scale from
1:1 to coursesâ£â£ â£â£â£ 👉 how to PREPARE yourself for better scaling vs. flopping
on your first tryâ£â£ â£â£ 👉 …and SO MUCH MORE.â£â£ â£â£â£ If you are a coach
thinking of starting a business and have been fed with
misinformation that makes you overthink how to launch a successful
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to it!â£â£ â£â£ 🙌 Leave a comment below to let me know if you’ll be
tuning in.â£â£â£ â£â£ FREE LIVE TRAINING: Link in Bio!â£â£
â£â£â£â£â£â£ This training is ONLY happening LIVE on July
24th, 26th, and 28th – you NEED to snag your seat if you want

Source: FS – Social Media Blogs 1
8 Ways to Make Money as a Content Creator