7 SEO Tools Every Search Marketer Needs In Their Arsenal

7 SEO Tools Every Search Marketer Needs In Their Arsenal

To win at Google, you need to have not only a strong
SEO skillset to influence its algorithms but you
also need access to the right SEO tools that make this process
easier and more effective.

I’ve spent countless hours reading SEO blogs, scouring the
internet for the most popular/useful SEO software, and talking to
plenty of SEOs in my career.

And time and time again, I’ve seen the same tools being
referenced by SEOs as their must-haves to conquer the search engine
results pages (SERPs).

And we all know whether you’re working as an in-house SEO or
in a remote
marketing team
, having the best tools at your disposal gives
you an edge over your competitors.

This is not going to be a laundry list guide where I reference
200 plus SEO tools and put you in a state of indecision, but only
the most essential tools you will need to win at Google.

Here are the seven absolute essential SEO tools this guide will
cover:

1. SEMrush

2. Ahrefs

3. Yoast SEO

4. Detailed SEO
Extension

5. Google
Analytics

6. Google Search
Console

7. Screaming
Frog SEO Spider

1. SEMrush

Semrush all-in-one marketing tool seo tools

You’re probably familiar with SEMrush as an
all-in-one marketing suite. While not entirely free, it’s one of
the most comprehensive tools on this list due to the sheer amount
of features it offers.

With SEMrush, you can track all of the following:

  • SEO
  • Social Media
  • SEM
  • Content

But where SEMrush really shines is in its ability to help you
improve your content marketing and keyword research efforts through
deeper keyword analysis and tracking keyword movements, as well as
do robust competitor research across multiple marketing channels
(and not just SEO).

Semrush keyword search overview seo tools

Not only that, but it has also dedicated features for various
areas of SEO, ranging from competitor research, off-page SEO (link building, guest posting, content
marketing) as well as a decent toolset for conducting technical SEO
audits.

So, if you want to reduce your reliance on individual tools for
researching your competitor’s pay-per-click (PPC) strategy,
scheduling social media posts, or finding new keyword ideas,
SEMrush should be your SEO tool of choice.

“I absolutely love the SEMrush Keyword Magic tool for building
exhaustive lists of terms. The tool lets you filter by broad match,
exact match, and related keywords so you find every possible
opportunity.

It also has an intuitive filtering system to dive into (or
exclude) sets of keywords that aren’t relevant or don’t have
enough search volume. It’s hard to know where to start with
keyword research, and SEMrush is an excellent compass.” – Jonas
Sickler, SEO Manager at Terakeet

You can sign up
for SEMrush here.

2. Ahrefs

Ahrefs seo tools to grow your search traffic

Ahrefs is
one of our favorite SEO tools at Venngage and for good reason. And
with the sheer amount of tools at your disposal with Ahrefs, the
sky’s really the limit.

Not only that, but it’s also one of the most popular SEO tools
out there. Almost every SEO I know either uses Ahrefs, SEMrush, or
Moz. And while Ahrefs isn’t free, it’s well worth it.

Ahrefs comes jam-packed with features such as:

  • Site Explorer: get details on any site’s
    organic traffic, backlink profile, top-performing
    pages, etc.
  • Keyword Explorer: identify valuable keywords,
    keyword volume, difficulty, and pages ranking for said
    keyword.
  • Rank Tracker: monitor performance and keyword
    rankings against your competitors.
  • Content Explorer: find top-performing content
    for outreach or discover guest blogging opportunities in your niche.
Ahrefs jam packed tools for SEO

Pro Tip: Ever tried your hands at link building
using infographics? You can combine Ahrefs’ content explorer and
an infographic
maker
like Venngage to conduct targeted guestographic outreach
and watch those links pour in.

Having done a decent job at overselling Ahrefs so far, does that
mean you should only use Ahrefs and ignore SEMrush or Moz? Well,
not really.

Plenty of SEOs I know use all three tools in conjunction because
each tool offers something the other tool can’t. But if you’re
on a tight marketing budget or have specific needs, picking just
one tool out of the three would be the most logical.

Here’s a SEMrush vs Moz vs Ahrefs comparison guide by Ryan
Stewart to help you make an informed decision.

“We use Ahrefs on a daily basis, as we’ve found no other
tool offers the wealth of information this one does. The insights
on any website’s domain rating and the keyword research
possibilities have helped us build a better guest posting
strategy.

Not to mention the vital feedback we get on our own website that
allows us to see where we stand and how we can improve.” —
Liviu Tanase, CEO of ZeroBounce

Sign up for Ahrefs here.

3. Yoast SEO

YoastSEO #1 WordPress SEO plugin for everyone seo tools

Yoast SEO is a powerful WordPress-only plugin for
SEOs. And while there are plenty of SEO WordPress plugins out there,
Yoast might just be the only plugin you really need.

At Venngage, we optimize all our content using Yoast and it’s
always been on point with its keyword, readability, and other
optimization recommendations.

Here’s what I like most about Yoast:

  • Powerful keyword optimization recommendations
  • Internal linking suggestions
  • Optimize meta titles and descriptions for higher
    click-through-rate (CTR) performance
YoastSEO wordpress content analysis seo tools

The result? Recommendations that help you drive more performance
out of your content, be it an improvement in your CTR, readability
improvements as well as simply helping you drive more traffic.

While Yoast is free, I highly recommend you sign up for their
premium version for the full experience. Pricing is per site and
starts from $89. You can set up Yoast for more than one site and
end up saving by purchasing bulk licenses.

“We exclusively use Yoast plugin on the Mailtrap blog. We
mostly write about transactional emails, infrastructure, and
development. Optimization of technical content can sometimes be
overwhelming, but, with Yoast, we are certain that we are not
missing anything important.

Along with managing SEO title and meta description, it provides
a comprehensive readability check and offers helpful tips.” —
Andriy Zapisotskyi, Growth Manager at Mailtrap

Download Yoast SEO for your WordPress
website.

4. Detailed SEO Extension

Detailed SEO extension seo tools

A new entrant in the SEO tools world this year, but one I’ve
found massive value from time and time again ever since I started
using it.

Created by Glen from Detailed and
one of the most well-known SEO experts out there, this extension
does exactly what its homepage suggests: it gives you detailed SEO
insights in just one click.

SEOQuake chrome extension seo tools

In the past I used SEOQuake but this extension does
everything SEOQuake does and much more, such as:

  • Get important info like title, description, keywords, links,
    etc without having to go through the source code of a webpage.
  • See all the header tags and get their hierarchy on a page.
  • Quickly highlight nofollow links on a page.
  • Perform advanced operations like conducting inurl: searches or
    even one-click site searches.

Another cool feature is that it allows you to view the current
page you’re on right within your favorite SEO tool, again, all
with just one click!

Detailed SEO extension seo tools

If you value both speed and details, this is a great extension
to have in your SEO toolkit. The real kicker? It’s
completely free.

“Here at Tidio we use the Detailed extension on a daily basis
to grab general information on our competitors like their content
structure, internal and external links as well as social sharing.
The extension also serves us as a quick method for assessing the
quality of content published by our competitors.” — Pawel
Lawrowski, Head of Growth at Tidio
Live Chat

Download the Detailed Chrome Extension.

5. Google Analytics

Google analytics website data seo tools

Unless you’ve been living under a rock, you already know what
Google Analytics is and what it does.

A staple among some of the most popular business intelligence tools, Google
Analytics is free to use and gives you a ton of data about your
site’s health, who’s visiting and from which channels, and how
conversions are occurring.

Analytics can also help you view your SEO output from a critical
eye, with useful metrics to help you identify your highest
performing landing pages, keywords users use to discover your site,
test new SEO tactics, or stop ones
that could be hurting your site’s performance.

Google analytics KPI tracking seo tools

Google Analytics can help you track KPIs relating to individual
pages like:

  • Organic sessions
  • Bounce rate
  • Conversions

And even metrics pertaining to site performance, such as:

  • Overall site speed
  • Traffic distribution
  • Exit pages

Without Google Analytics, you really have no way to quantify
your SEO efforts or even improve upon existing SEO processes.

​”​We use Google Analytics to monitor all of the sources
of traffic to our website. It provides us meaningful insights to
​know where users are going when they visit our site​.

Using this data, we can know which content pieces are driving
the most conversions on our blog to optimize our content strategy
and site performance​.” — Tope Longe, Content Marketer at
Time Doctor​

If you haven’t already, sign up for
Google Analytics.

6. Google Search Console

Google search console seo tools

The next tool Google offers SEOs is Google Search Console
(formerly known as Google Webmaster tools).

Google Search Console is a powerful tool for deeper insights and
tools to manage the technical aspects of your site’s performance,
metrics on keyword rankings, and how your site appears on the
SERPs.

Here are some notable things Search Console can help you
with:

  • Identify high ranking pages with low CTR.
  • Identify pages that could be losing organic traffic.
  • Identify and fix performance and sitemap issues.
  • Suggestions to improve mobile usability.

Just like Google Analytics, Google Search Console is also a free
offering so you really have no reason not to set it up and start
using it.

“There are plenty of robust SEO analytics tools available
today, but ultimately nothing beats a smart GA + GSC setup. Both
tools with Google Sheets and Data Studio allowing for endless
analyses and visualization. Sure, you might need to do a bit of
customization yourself, but why reinvent the wheel?†— Alex
Williams, Head of Research and Reviews at Hosting Data

Sign
up for Google Search console.

7. Screaming Frog SEO Spider

Screaming frog seo spider seo tools

While SEMrush, Ahrefs, and Moz offer some technical auditing
features, Screaming Frog SEO spider is the absolute holy grail when
it comes to technical SEO.

So what does Screaming Frog do? For starters, it’s the tool of
choice when it comes to performing in-depth technical and on-site
SEO audits.

Some notable benefits of using Screaming Frog:

  • Information on all the internal, external and nofollow links on
    any website.
  • Quickly check if your robots.txt file is working
    correctly.
  • Find pages on your site that aren’t ranking or indexed.
  • Identify which pages are missing the Analytics or Tag Manager
    tracking code.

While the free tool is great for some quick and dirty data
analysis, the paid version is well worth it. They also have a handy
video guide on how to use the tool:

Screaming frog seo spider seo tools analysis

“Screaming Frog is my go-to tool not only for technical SEO
but also for content audits. With years of content marketing and
hundreds of posts on our blog, it’s the best tool to quickly grab
a ton of valuable information, find where your site needs work, and
uncover new growth opportunities.†— Jory MacKay, Content
Marketing Manager at RescueTime 

Download
Screaming Frog SEO Spider.

The takeaway: SEOs need their tools

Having the right tools at your disposal, you’ll be much more
effective at SEO and your SEO efforts will drive real business
results, quickly.

Before you start using (or buying) these SEO tools, start with
the basics. What are your business goals? What do you aim to
achieve with search? Is SEO a crucial component of your growth
strategy?

Once you have the answer to these questions, come back to this
post and pick two or more SEO tools you will need (or all) in your
arsenal to win at Google.

Guest author: Aditya Sheth does all things
Content & SEO at Venngage.
When he’s not busy writing or tinkering with Google search, you
can find him reading non-fiction, listening to music, or
travelling. Add him on Linkedin or
tweet him @iamadityashth.

The post 7 SEO Tools Every Search Marketer Needs
In Their Arsenal
appeared first on Jeffbullas’s Blog.

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7 SEO Tools Every Search Marketer Needs In Their
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