7 Data-Proven Insights for Top-Performing Instagram Content

7 Data-Proven Insights for Top-Performing Instagram Content

Instagram marketing is more competitive than ever.

This colorful platform has witnessed more than 1 billion users
to date and more than half a billion active users on a monthly
basis, as shown by Statista.

Instagram stories are a hit among users. Did you know that
around half a billion population post stories every
day
?

These facts and figures also prove that this unconventional
social media site helps in giving its users a massive organic read,
a feat that hardly any other platform can claim.

To say that Instagram can be a potent
tool for businesses
and aspiring marketers, would be an
understatement.

If you are planning to up your game on this social media
platform and ensure that your Instagram content stands out from the
crowd, you need to plan a robust content strategy.

And have some tricks up your sleeve.

Luckily, recent data has shown some remarkable insights –�
therein lies your secret of achieving maximum Instagram engagement.

Here’s what the stats say about optimizing your Instagram
content.

1. Post more top-performing organic content

Any good marketer knows that ads alone cannot keep engagement up
on a long-term basis.

That’s where great, competitive organic content steps in.

According to Instagram analytics studies,
carousels can provide better engagement than a single picture or
video clip.

Carousels can get you an average of 1.92% engagement rate in
every post.

Average-Engagement-Rate-per-Carousel-Image-and-Vidseo-Post-Instagram-Content

Videos also fair well because of the continuous flow of visuals
and information.

The Instagram engagement of video clips is pegged at 1.45% for
each post, while single pictures can give you an engagement rate of
1.74%.

On the other hand, when you weave a story through a series of
images and clips in a single post, viewers get hooked to it.

These statistics show that the concept of the carousel gets more
user engagement and hence you should resort more to creating
them.

However, that doesn’t mean that 90% of your content strategy
should consist of carousel posts.

Find a balance between these three types of posts that work best
for your audience. And let carousels be the spice in your content
strategy

Start creating attractive carousels to hook the people into your
value proposition.

2. Get creative with carousels

Out of the millions of posts present on Instagram, carousels
claim around 19.44% of them.

Stay ahead of the game by finding new, creative ways of using
carousels.

You can top it up by posting stories of your carousels which
might prompt viewers to check your original posts.

Distribution-of-Instagram-Post-Types-per-Month-in-2020-Instagram-Content

What’s more, Instagram allows you to upload 10 images or video
clips in a single post where viewers can swipe to check the next
offering.

This opens up a lot of opportunities for users to be at their
creative best.

Here are some ways which can help you make your carousels get
good Instagram engagement:

Use a combination of images and video clips

Carousels give a sense of sweet suspense. It keeps the audience
captivated and they can’t wait to see what’s coming next.

An alluring combination of video clips and pictures is said to
drive the engagement rate to 2.33% for each post. This is way more
than the engagement rate of pictures (1.8%) or videos (1.86%)
posted separately in the form of carousels.

Average-Engagement-Rate-per-Types-of-Carousel-Instagram-Content

You can use this type of content to make some recommendations
about some of the best products and put a product demonstration
tutorial in one of the slots.

You should try to weave a short story through your carousel
where the pictures and clips convey emotions.

Create a story with 8-10 slides

People love storytelling, and carousels offer an ingenious way
of showcasing a story.

Using more slides has proven to be quite effective at driving
engagement.

Engagement-by-Number-of-Slides-in-a-Carousel-Instagram-Content

This space allows for a lot of creativity. Just make sure all of
your slides make sense.

Don’t use more slots if you do not have enough content

I cannot stress this enough.

Just because Instagram has allowed you to fill 10 slots does not
mean that you have to go all out. The key is to retain the
attention of the audience and make sure people are invested.

It has been found that carousels having two slots bring an
engagement of about 1.9% each post. So only sticking to the two
slides performs well enough.

Don’t use all the carousel slots for your posts if you don’t
have enough content.

The trick of raising engagement when using all 10 slides only
works when the post makes sense.

A before and after reveal story

A lot of brands have hit the jackpot with these types of
carousels.

People love transformation stories. It fills them with
excitement and motivation to see the drastic improvements.

Viewers get passionate about the fact of how you were able to
turn things around for the better.

You can utilize two slots from the carousel for putting up
‘Before’ and ‘After’ pictures. This will give you a high
engagement rate.

You can also put a series of 8-10 demonstration clips in your
carousel to showcase the entire conversion process.

3. Keep captions short

No matter what type of Instagram post you want to publish,
remember to keep the captions short, sweet, and to the point.

Data shows that posts whose captions are up to ten words drive a
better engagement rate – between 2.35% and 3.13%.

Average-Engagement-Rate-per-Post-by-Caption-Length-Instagram-Content

4. Use videos to drive conversations

While carousels are eye-catching, videos have proven to inspire
more people to comment on a brand post.

Median-Number-of-Comments-for-Each-Type-of-Post-Instagram-Content

To be precise, video posts receive a median of 11 comments per
post, higher than images or carousels.

That’s because, when used right, a video offers a much more
personal experience to viewers.

5. Make use of Ads

Any Instagram profile needs a boost every now and then.

If organic content keeps your followers tuned into your brand,
ads are the best way to get more followers and get noticed by a larger
audience.

You can create ads within the app, by boosting your posts, with
the help of ads manager or through Instagram partners that can help
you with everything from buying ads to sourcing and delivering
creative.

Instagram offers the opportunity to create:

  • stories ads
  • photo ads
  • video ads
  • carousel ads
  • collection ads
  • ads in explore

Here are some of the tips you can follow to make lucrative
ads:

  • Post aesthetic photos that show your vision.
  • Keep your text to a minimum on the image. The Instagram
    algorithm does not boost a post if the text content exceeds 20% of
    the image in the picture.
  • Put up a short and crisp caption with your post. Short captions
    tend to perform better.
  • Include relevant and trending
    hashtags
    with your post so as to connect with the right
    audience. The number of hashtags must not exceed the limit of
    30.

6. Create engaging Stories

Stories are a great way of grabbing the attention of
Instagrammers.

It is a great platform to highlight some valuable information
and inform your followers about what you have been up to
lately.

Especially if you’re a small brand, you can get your message
noticed faster and more effectively with stories

Some interesting statistics about Instagram stories are:

  • Brands are publishing Stories on average 7 days a month
  • Half of the brands are using videos in Stories
  • Publishing up to 6 stories a day leads to better results
  • Brands with a small audience reach more than 9% of their
    followers with Stories
  • Images underperform videos by having a higher tap-forwards rate
    of 5.65% on Stories
  • Pictures in Stories get more drop-offs compared with
    videos
  • The highest drop in Stories happens between 2 and 3 stories
    within a day
  • 6 people out of 10,000 Stories viewers reply to Stories
Tap-Forward-Rate-Video-vs.-Image-for-Profiles-with-Less-than-10k-Followers-Instagram-Content

This offers some insights into how to optimize brand stories,
how many stories to publish daily or why it’s important to
leverage video stories.

You can put up a high-resolution picture with minimal content
about your product as your story.

You can also introduce some calls-to-action buttons in the
story, like ‘Swipe Up’ which will take the viewers to your
Instagram page or your website.

7. Go Live

The best way to show that a brand cares about its customers is
to engage regularly with them.

Did you know that 80% of people would rather watch live video from a brand
than read a blog
?

That’s because live streaming brings a face and name to your
brand. It makes it human and relatable.

This has a huge impact on increasing the connection between your
audience and your company.

And as far as reach and brand visibility is concerned, one
impactful advantage is that when you go live, you will be featured
right at the beginning of the Instagram story section.

Your followers will also receive a notification through which
they will join your live feed.

You can go live from your company page to announce a product
launch or talk about your product offerings, while also showcasing
company values.

Show the emotional and human side of the company which will
project you to be caring and responsible.

Final thoughts

If you see that your posts with multiple images are receiving
fewer likes, try incorporating video clips to the carousel next
time.

Go live to increase your followers and engagement.

Go all out, and bring out your creative instincts in this
vibrant platform.

Guest author: Teodora Lozan is a content writer
and SaaS Marketer for Socialinsider, a social media analytics tool with a
strong focus on benchmarking. She writes about the ins and outs of
social media, helping brands get the best results out of their
marketing efforts. You can follow her on Twitter or connect on LinkedIn.

The post 7 Data-Proven Insights for Top-Performing
Instagram Content
appeared first on Jeffbullas’s Blog.

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7 Data-Proven Insights for Top-Performing Instagram
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