5 Creative Ways to Repurpose Your Old Content

5 Creative Ways to Repurpose Your Old Content

Having your old masterpieces sit there in the archives gathering
dust can be such a shame. After re-reading it you may find that you
still agree with your opinions just as much now as the day you
wrote them.

However, times may have changed and certain ways you went about
proving your point may not be relevant today, so do you just let
that content go to waste? No! You repurpose it.

Below we have a comprehensive guide on how to help you make use
of old winners.

What is repurposing?

The easiest way to put this is – Repurposing content is
recycling old content and creating something new from it.

There are also a slew of benefits that may follow repurposed
content including:

  • Making the most of your initial efforts
    Nothing goes to waste and you can reuse your creative ideas a few
    more times.
  • Great content won’t be forgotten
    Sometimes you just forget what a great job you did and you want to
    remind yourself (and the world) of your innovative views.
  • Get more views/reads/clicks – You may reach
    a wider audience, or a completely new audience altogether, and
    reformatting your content can do just that.
  • Become a greater authority – Once you tweak,
    enhance, or even further reinforce your views, you’re solidifying
    yourself as a greater authority on the subject.
  • Boost your SEO – Of course, you can get higher rankings on Google and get more clicks
    than ever before by taking another stab at the right keywords and
    maybe even some backlink action.

How to repurpose content

Once you have found an ingenious piece that you feel like
sharing with the Internet one more time, it’s time to rearrange,
reshape, and repurpose it. Even companies such as Preply, an online
language learning hub, repurpose content.

Preply.com Repurpose Content Sample My Journey Learning Dutch

It’s not so much their own content as it is the feedback and
testimonials from their students/customers that are repurposed into
blog posts.

If you want to make the most out of your repurposed ideas, you
need to reinvent content that increases (or keeps) its value and
relevancy over time.

Making the most out of your content isn’t just about customer
loyalty, but it’s about your views and what you put forth as
well. One rule of thumb to keep in mind is to always add, enhance,
and enrich the old content.

Examples of repurposing content 1. Create something new from the

Popular blog posts are popular because they contain social
triggers. Have you heard of a TV spinoff show? Such as the hit teen
vampire show The Vampire Diaries and its spinoff The Originals and
the recent Legacies.

If you haven’t heard of these shows that’s alright because
we’ll bet money there are other spinoffs you have heard of. One
really easy way to repurpose ideas and written content is to look
for creative ways to present new information and elaborate on

One great example of this is to convert listicles into more
detailed and thorough articles expanding on the point. That way you
add something new (more detail) into the already existing

You can also go in the opposite direction and transform
long-winded (but well written) articles into shorter listicles.
Research shows readers don’t tend
to like reading long articles and scaling down the content to a few
main points could garner more attention.

2. Pictures, Infographics, or Instructographics

When applicable to your content, using more pictures,
infographics (step by step outline of your entire post),
instructographics (similar to the former except geared more towards
“how to” articles), can really step up your old piece of

Pinterest is a great platform to create the above in what we
call Pinterest repurposing. Instead of having your readers scan
through all the titles, have the outline and what is included in
the content front and center for their convenience.

You can easily convert your old blog articles into comprehensive
guides by using infographics and instructographics.

3. Change the platform

Who says a blog post needs to stay a blog post? Repurposing blog
posts into podcasts, posts, and content for social media
repurposing books into blog posts, and anything into webinars or
YouTube videos could gain more viewers and readers.

Some people prefer listening and watching over reading, and
podcasts are a great way to do that. People often play podcasts in
the background when they’re doing chores, work, or just relaxing.
The best part is they can be played on their own time.

Listeners are quite loyal to podcasters they like, and if done
well, you’ll keep them coming back for more. In order to venture
down the podcast route, try condensing your top posts into smaller
topics and elaborate on them.

4. Use advice, feedback, reviews and testimonials

View the above as constructive criticism and turn these valued
pieces of information into a “how-to” guide, or an advice eBook
on what people need, like, want, etc.

Using Q & A’s as well as FAQ’s to gather information can
help you clearly see what it is people value and want through their

It’s easy to capitalize on those ideas and turn them into
great advice books or posts of any kind. This is especially useful
in stirring up conversation on forums and threads.

Or instead of compiling all of the answers into a whole entire
eBook, give yourself room down the line to come up with multiple
opportunities for posts by addressing one FAQ at a time in greater

5. It’s as simple as adding and subtracting

It really is as easy as that. Sometimes all you need to do to
repurpose your blog is to take out irrelevant information and
update it with new ideas.

Your content isn’t fixed it is fluid. Feel free to add and
take away as much or as little as you need to create another
compelling piece of writing.

You’re recycling ideas but adding relevancy and bringing old
and perhaps forgotten ideas to the forefront again.

Try tackling the same ideas with different views or arguments.
Times change, you change, I change, we all change, and so should
our ideas.

This is how you grow as a content creator, and how your content
grows with you.


Take solace in knowing that piece you wrote X amount of years
ago that you put so much time and effort into can still be used to
this day. That is if it’s evergreen of course.

After you have determined your evergreen content, there are 101
ways to create new spinoffs that benefit you and your audience even
more than before.

It’s also a chance to dabble in different forms of content
creation, and who knows, you may even discover a new niche market,
a long term hobby or hidden talent you didn’t know about.

Guest author: Connie is a chief content writer
at�WhenIPost, guest contributor, and enthusiastic blogger who helps B2B companies reach
their audiences more effectively. With an emphasis on organic
traffic and conversion, she takes big ideas and turns them into
highly practical content that keeps readers hooked.

The post 5 Creative Ways to Repurpose Your Old Content
appeared first on Jeffbullas’s Blog.

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5 Creative Ways to Repurpose Your Old Content