Blogging. What was once simply a means for writing down thoughts
and sharing individual opinions with the world, is now a
multi-billion dollar industry and has completely changed the way
content is created on the internet. Furthermore, without blogging,
there would be no WordPress.
As we all know, WordPress is the free content management
makes site and content creation so easy, it’s literally all
done with the click of a button. And not surprisingly, along with
blogging generating billions of dollars per year, the same can be
said of WordPress. It has many themes and plugins and third-party
services, solutions, and partners as well.
With so much going on in this ecosystem, it’s important to
take a look at a range of blogging facts to see where the industry
is at today.
That is exactly what we will be doing in this article, breaking
down the most interesting facts about blogging in 2020. Enjoy!
Note: These facts were taken from this
Blogging in 2020 infographic.
Facts about blogging in 2020 – A reference guide
Few software solutions have revolutionized and changed the face
of the internet like WordPress has. Created and founded by Matt
Mullenweg and Mike Little back in 2003, the CMS has come a long way
from its start nearly two decades ago.
Let’s take a look and see where we are today.
Fact #1: WordPress users produce 70 million new posts and 77
million new comments every month
When it comes to content creation on the internet, look no
further than WordPress users and their blogs. Not only is WordPress
the number one CMS in the world today and makes it extremely easy
for anyone to go live with a site in just minutes, but it also
makes the content creation process a whole lot faster and
non-techie as well.
More than 70 million new posts and articles are published every
single month from WordPress-powered sites. As a result of such
content, another 70+ million-plus comments are contributed to these
sites as well.
Yes my friends, WordPress definitely makes the internet world go
Fact #2: Roughly 350 new blog posts went live while you were
Not only do these content creators and blogging sites make the
internet world go around, but they also do it at super light
With more than a billion active
websites and blogs on the internet today, content is getting
published faster than you can imagine. In fact, there likely have
been more than 350+ new blog posts going live while you read just
the first few sentences of this article.
Fact #3: By the start of 2020, most blog articles ranged in between
1,231 – 1,351 words
With WordPress making the process of content creation so simple,
it’s easy to see how and why the internet is getting flooded with
more articles and blog posts than ever before.
However, just publishing content isn’t going to cut it. Not
only will you need to have a solid content promotion and link
building strategy in place, you will also want to make sure your
articles have more than 1,200+
words of text in each.
Want to improve your chances for ranking even higher? Try going
for a mega resource post with over 2,000 words!
Fact #4: More than 21.1 billion WordPress articles are read every
So much content, so little time.
Even with that being the case, more than 21 billion articles are
being read every month from sites that are running off the
The funny thing is, the majority of people who are reading the
content have no idea what WordPress is… and that’s all part of
the magic process why it works so well!
Fact #5: 80% of internet users regularly read blog posts
To go along with the fact that over 20 billion articles and blog
posts are being read online every month, it’s not just from a
small select group.
In fact, 80% of all web users are regularly reading blogs.
This can likely be because WordPress is powering some of the
most popular sites in the world today, and also that WordPress
articles rank so well in search results.
Fact #6: 70% of consumers say a blog adds credibility to a site
Speaking of blogs… people like them, and they add credibility
to a brand as well.
If you already have an online business or brand and don’t have
a blog, then you are simply missing out.
Brands like Disney, Fox News, Home Depot
and Apple all have blogs.
Outside of adding credibility, blogs can improve site traffic
from SEO and social, while
also allowing your site to cover topics in more depth than you
might be able to on a single product or eCommerce page.
Fact #7: 33% of consumers rate blogs as the #1 factor in a site’s
Of the many different ways to rank a site or brand that you are
going to buy from, what do you consider most important?
Is it the site design, the brand name or the pricing and quality
Amazingly enough, 33% of consumers say they want to see a blog
on a site in order to qualify it as credible.
Fact #8: 65% of marketers plan to increase their blogging efforts
WordPress sites are a dream come true for content creators, SEO
experts and agencies, and of course online marketers.
However, many brand experts and marketers are still behind the
trend when it comes to having a site of their own or making the
necessary connections to get content or ad placements listed on
Because of this, 65% of marketers say they want to focus more on
their blogging efforts in 2020 and beyond.
Fact #9: 53% of blog traffic is organic, while only 15% is from
Getting traffic to your site and blog articles is awesome –
especially when it’s free!
However, with only a few free organic listings in Google for
each keyword available, it’s super tough and very
Even with this being the case, bloggers create content and get
really good at their SEO all in an effort to rank.
As a result, roughly 53% of all traffic to WordPress sites is
from organic search and only around 15% is from paid advertising.
Fact #10: Over 25% of all websites on the internet now have a blog.
Gone are the days of basic HTML websites. They are static,
boring, clunky and not user or SEO friendly.
WordPress makes the process of not only having a completely
interactive and responsive site easy, but it also makes the process
of having a site with a blog easy as well.
For this reason and more, over 25% of sites on the internet now
have a blog.
Fact #11: Marketers that blog are 1,300% more likely to have a
Blogs are no longer run by individuals that simply want to have
a little place of their own on the internet. Instead, it’s all
about business and creating content that provides value to an
This is why we are seeing more blogging activity from
businesses, brands, experts, and professionals that want to grow in
reach and overall ROI.
Marketers are also in on the action and those who focus on
blogging are likely to see more than a 1,300% gain in ROI versus
those who aren’t.
Fact #12: Only 1/5th of business blog posts are longer than 750
With as much of a focus as there is to blogging and how
important it can be for growth and SEO purposes, it looks like only
1/5th of businesses are paying attention.
Posting content isn’t just about pushing something out there
for the sake of it. Instead, it should be a thought out and
In most cases, you are going to want your blog content to be
longer than 1,000 words, however, 80% of businesses are still
posting less than 750 words long.
Fact #13: Longer blog posts generate 900% more traffic and leads
Again, back to the importance of content creation and putting in
the time and work to make it worthwhile. Longer content simply
performs better across all metrics.
This is even more so in SEO and getting long-tail keywords and
more organic rankings.
Short blog posts of less than 700 words don’t rank very well.
Longer blog posts of 1,200+ words or more, often lead to 900%
more leads and traffic.
Fact #14: Sites with blogs have 434% more indexed pages
It’s easy to get your site indexed in Google, but that
doesn’t mean it’s going to rank well.
To improve the chances of indexing and ranking higher, every
site should have a blog and consider running off the WordPress
Industry reports show sites with blogs have a 434% greater
chance of ranking higher and getting indexed, over sites without
Fact #15: Blog posts with images get 94% more visitors
The best content in the world isn’t just text-based – it’s
visually appealing as well.
Just take a look at social media and see what people are sharing
and commenting on. No one wants to read 1,200-word articles with no
Google and audiences around the world feel the same way.
Blog posts with images not only provide better engagement and
are easier to read, but they also get 94% more visitors.
An infographic guide to blogging in 2020
As much fun as it is to read about the latest stats and trends
in WordPress and blogging, it’s even more fun to see visuals in
Special thanks to
Content Powered for the release of this information and
visuals, so we can all absorb how large the #1 CMS is today.
Guest author: Zac Johnson is a
world-renowned blogger and entrepreneur with nearly 20 years of
experience in the online marketing space and has helped his readers
generate millions of dollars online. He shares his story and
guidance at ZacJohnson.com
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Interesting Facts About Blogging and WordPress appeared first
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Source: FS – Social Media Blogs A
15 Crazy and Interesting Facts About Blogging and WordPress